To better understand the landscape consumers are looking at for digital health technologies, the LINUS team immersed in the experiences of several types of digital health technologies — from wearables to at-home diagnostics to applications. We developed three pillars that are fundamental to building a relationship with consumers who are turning to digital health technologies to optimize their health.

Key Takeaways from our Digital Health Lab Report

• Digital IS the foundation of health: In the next 5 years, digital health tech will evolve to become the backbone of our health ecosystem. 

• Trust isn’t enough: To win today’s health consumer, the relationship needs to be symbiotic.

• Direction over data:: Consumers crave more than just raw data, they expect digital health tech to synthesize, too.

• It takes two: Consumers are sharing personal data in exchange for insights. For that, they want to know where that data is coming from, how it's being calculated, and why they should trust it.

• Adapt or die: Personalization can’t just be an empty promise. Consumers want a more curated experience adapted to their specific needs.