A B2B marketer’s success all comes down to whether or not they have the ability to persuade their audience. In an article in Forbes, Founder Hamid Ghanadan shares three phases every B2B marketer needs to go through before they can truly convince their audience to take an action.

“If you’re in a growing business-to-business (B2B) industry like health care, biotech or high tech, chances are, you need to communicate with technically trained professionals and get them to take action,” says Hamid. “Perhaps you need to market or sell your product to them. Perhaps you need to recruit them as employees. Or perhaps you manage a technically trained team and need them to adhere to new processes. In all of these cases, you need to get technical professionals to take some desired action to achieve your goal.”

Read the full article here.