In an article for Forbes, Founder Hamid Ghanadan shares how B2B marketers can use storytelling to inspire action in their audience.

“Stories come in many forms. And while they have the power to entertain, evoke emotions, educate or make a universal issue into a personal one, not all of them actually have the power to motivate people into action,” says Hamid. “As it turns out, there is a learnable pattern in these stories that creates just the right conditions to move audiences to action.”

Read the full article here.