We help leaders in life science and healthcare make transformative decisions.

We believe the future of health is the future of everything.

We are in a health revolution. Whether raising capital, hiring talent to discover, develop, and commercialize new health-related tools or therapeutics, or aiming to dominate the market, leaders who can inspire people to act will redefine healthcare. And those who shape the new healthcare economy will redefine the entire global economy. LINUS is a strategy and innovation consultancy focused on helping the world’s leading organizations grow and be relevant in the evolving health landscape. For nearly 30 years, we’ve delivered deep insights, brand and creative strategy, new approaches and pragmatic solutions, all based on a deep understanding of human behavior.

Our Expertise.

INSIGHTS

Our insights process is rooted in developing a deep understanding of our motivators, needs and hidden desires. Grounded in human behavior, we approach every project with a sense of awe and discovery — looking for what’s unexpected in all situations.

STRATEGY

Using a combination of rigor, inspiration, and creative thinking, our strategy practice helps teams discover the unexpected and look for new approaches to create and unlock growth.

INNOVATION

Our innovation practice is fueled by our understanding of human behavior. Using the power of insight and creation, we create relevant ideas, concepts, and experiences that will move audiences to take or demand action.

Learn more about our offerings.

“The strategists at LINUS worked with the 10x Genomics executive team as we were preparing to accelerate the company’s commercial growth from early adopters to majority markets. They applied their frameworks and strategies to help us articulate our value proposition and helped identify the best markets to capture now and develop for future growth.”

Lisa Sellers, (former) VP of Marketing, 10x Genomics
“During our critical pre-launch period, LINUS helped us identify and optimize our product and consumer experience for Priya. Their insights and recommendations guided our commercialization strategy and helped us stay focused on our consumers’ true emotional and functional needs and desires.”

Amy Shannon, Chief Commercialization Officer, Prima-Temp
“From the moment we began our collaboration with LINUS, I knew we had some of the best and brightest strategists dedicated to a project that meant a lot to our team. Not only did their creative integrity meet our needs, but they kept the soul of the project — our customers — at heart. I could not be more thrilled with this partnership.”

Jenny Loeb, Senior Global Commercialization Marketing Manager - Academics, Promega
“We have a mature product that has been on market for ten years. LINUS was able to help us identify breakthrough insights on our brand. Their in-depth strategic thinking and recommendations set the foundation for a revamped brand strategy that will ultimately help us connect with our customers better and help improve patients’ lives.”

Amy Coachman, Director of Marketing, Dendreon

Our Perspective.

Health 2035

By 2035, today’s medical students and, residents will implement the best practices that will shape tomorrow’s care delivery. To understand the future of health, we need to understand the perspectives, impact, and dreams of these young care providers.

Read the report.
Biopharma's AI Integration Strategy

Biopharma leaders are looking to AI and automation to meet productivity demands this year. But, what does adoption of AI tools really look like for this audience?

Read the blog post.
The LINUS Digital Health Lab

To better understand the landscape consumers are looking at for digital health technologies, we immersed in the experiences of digital health technologies — from wearables to at-home diagnostics.

Read the report.
2024 State of Science Update

How are scientists around the globe adapting their priorities, productivity, and mindset in the second half of 2024? This year, we’re seeing scientists do more with less. What does that mean for our strategy?

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Home is the Center of Health

We surveyed 1,000+ adults between the ages of 60-79 to better understand what this population might want, need, and desire at the intersection of health and home, and the technologies they choose to adopt.

Read the report.
Six Trends That Could Transform 2024

To serve clients and leaders we work with, the LINUS team identifies patterns and trends that we believe will impact the scientific community and beyond.

Read the blog post.