Webinar Recap: Gen Z + The Future of Health
SUMMARY
Gen Z is influenced by four key forces that help us understand how to prepare for the future of health.
Everything they do is connected to health and they are dedicated to being proactively well. Thanks to apps and wearables, this integration is seamlessly a part of their daily rituals.
Gen Zers are dedicated to their mental health just as much as their physical health and are actively taking measures to not only protect their positive emotions, but to cope with negative ones, too.
They are insatiably inquisitive and constantly investigating. Don’t be surprised when they’re skeptical of the truth at hand or when they cancel you
They thrive in blended experiences where they can live on both sides of the screen.
Read our full report here.
Gen Z is entering the workforce, and they’re going to hit the ground running. Whether they’ll be your next customer, employee or user, you’ll need to know how to connect with them right away.
For our study, Gen Z and the Future of Health, we talked with 100 Gen Zers on the street, and 1,000 in a nationwide quantitative study, to better understand their views on health, wellness and the future of healthcare. If there’s one thing that’s obvious: they will disrupt everything we know about health and wellness.
In our research, we learned that their health and wellness is their number one priority. That’s why we’re calling them Gen Well. To them, their health is more than a vital sign — it’s integrated into everything they do. As a generation growing up in a disparate state of chaos with social pressures and anxiety, their own health and wellness is a constant they can control. And they’re taking that control to a whole new level by monitoring their baseline happiness, leveraging their health data from their wearable devices, and consciously making health decisions — from the grocery store to the dorm room.
We are witnessing the first generation in a long time who is united in a common mission: to be well.
However, with coronavirus altering their lives in numerous ways, and a global pandemic changing the health of entire populations, this generation is being hit particularly hard with mental health issues. According to a CDC study, young adults between the ages of 18 to 24 are reporting high levels of anxiety and depression related to the pandemic. As a society, we need to provide this generation with support, tools and services that will help them navigate through their mental health and whatever happens after this pandemic.
We’ve identified four forces — an interaction that influences or nudges Gen Z on how they live their life. To understand these four forces, read our report summary or watch the webinar below.
How can you prepare for the next generation to enter our market? Drop us a note at: hello@thelinusgroup.com.