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Storytelling Tips for B2B Marketers
Storytelling is not just for B2C marketers. Founder Hamid Ghanadan shares how B2B marketers can employ it for the power of their organizations, too.
How To Use The Hero’s Journey To Inform Your Audience’s Decision Journey
Want to create an effective pharma and healthcare marketing plan? Understanding how your audience’s decision journey syncs with a hero’s journey may be the key to your success.
How To Appeal To Your Customers With Creative Messaging
Forbes asked twelve of their agency-panel experts: What messaging tactics do you use to raise your brand’s profile and drive rapid growth?
Here's How Marketers Can Leverage Heuristics To Influence Change
Want to be really good at content marketing? Founder Hamid Ghanadan shares a key tip to really start a dialogue with your digital audience.
Why Success In B2B Depends On Persuasion
In his first article for Forbes, Founder Hamid Ghanadan shares three steps to persuade a technical audience.